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Ford Going After Onstar

Posted on 20 September 2011 by Adam Kaslikowski

Ford will begin offering their SYNC users the ability to speak with a live operator following a successful beta test of the service earlier this year. Customers will be able to get turn by turn directions as well as business addresses – which apparently account for 70% of SYNC Services calls. New owners will receive 60 complimentary sessions with an operator, those with remaining SYNC Services will get a prorated amount, and the Services pack can be purchased for $60 which includes 20 complimentary operator sessions.

Obviously Ford is taking the fight to GM and their OnStar service. OnStar has been the go-to telematics system since its inception. It will be interesting to see how or if GM will respond with some new services of its own.