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NPR Tackles Lincoln's Reinvention - DrivingScene

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NPR Tackles Lincoln’s Reinvention

Posted on 11 June 2012 by Adam Kaslikowski

Reinventing a company is never an easy process. Reinventing a car company? Fuggidaboutit. At least, that was the sense before the very public rise of Audi recently. The German marque went from an also-ran in the luxury market to the must have car of the last two years at least. How did they do this? National Public Radio’s Planet Money recently dissected Audi’s rise to prominence and applied those lessons to what Lincoln has been doing lately. Can Lincoln be turned around? That remains to be seen, but so far – according to Planet Money – they are following Audi’s playbook to the letter and the chances are good. Personally we’re less than impressed with the MKZ and other recent moves by the Ford subsidiary, but only time will tell.

Head on over and listen to the 20 minute podcast story here. Lincoln’s future notwithstanding, the most interesting part is hearing how Audi was able to turn itself around and become one of the major 3 European luxury marques in so short a time. They seem to have created the code on reinventing a car company that all others now follow.

- Adam Kaslikowski
Source: Planet Money
Photo Credit: Mark Lennihan/AP