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You Prefer An Angry Car - DrivingScene

Categorized | News

You Prefer An Angry Car

Posted on 23 January 2012 by Adam Kaslikowski

Pareidolia. It sounds like a skin condition, but this five dollar word is actually the name for our habit of seeing faces or human characteristics in everything from cars to clouds. Given that cars have always had front ends that resemble faces it is only natural to think that we would be more attracted to “friendlier” looking cars, but no so says science. No, according to a varied group out of Vienna including a university anthropologist and a consulting group, what you a really drawn towards is a dominant, masculine and angry looking vehicle.

For the study, they asked 20 males and 20 females to rate 38 passenger car models which came out between 2004 and 2006. Study participants assessed cars on a sliding scale of traits. The traits represented maturity, sex, attitudes, emotions, and personality — all things that people infer from human faces at a single glance according to the people in white coats. After rating car traits, participants then answered the question of whether they saw a human face, animal face or no face at all on the cars. Lastly, the study participants answered whether they liked a car or not. The participants overwhelmingly preferred cars that rated highest on “power” traits.” High “power” cars had slit-like or angled headlights with a wider air intake. Sounds like it’s not just truck drivers who can be accused of compensating for anatomical shortcomings.

– Adam Kaslikowski

Source: Live Science